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Vehicle Wraps – What Is Best for your Brand?

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10/8/2021

Research shows that vehicle graphics and wraps will achieve several impressions a day – whether you are out and about on the road or your vehicle is parked, your graphics can be seen by hundreds or even thousands of viewers every day.  Vehicle graphics can be a great advertising tool for your company, but what is the best option for you? Let our team guide you through the various levels of coverage for your vehicle and how they can benefit your brand.

Lettering

redesign kc blog photo Vinyl letters and numbers are the most economical way to put your name, address, and other contact information for your business on your vehicle. Use colors, fonts and styles that match your brand or service. Also consider specialty vinyls like metallic or neon if it fits your brand. If your vehicle is on the go during the evening or nighttime hours, reflective vinyl could also be a great way to catch potential customers’ eyes.

Decals

grabill blog photo Decals are a great way to feature your logo or display photos or brand graphics on your cars, trucks and trailers.  Add your logo in the form of a decal to complement your vehicle lettering. Highlight your business services – if you deliver flowers, a bright bouquet decal could capture the viewer’s attention.

Window Graphics

edwards blog photo Perforated “one-way” vinyl for side and rear windows lets drivers see out safely. Meanwhile, those who are driving or walking by will see your custom design and business information. A helpful tip: don’t cram too many details in a small space – stick to the most essential information and remember “less is more”.

Partial Wraps

scheels blog photo Partial wraps are a great option for a vehicle. Bright colors and imagery can capture the eye for passersby. Accent your partial wrap with vinyl lettering, decals or window graphics.

Full Wraps

harvest blog photo If you want branding that covers your entire vehicle, a full wrap is the ideal solution for your company. Full wraps can incorporate a custom design, window graphics, logos and more and showcase your vehicle in a whole new way.

While vehicle graphics can be a big investment for your company consider the pay-off for mobile advertising. A study conducted by 3M measured the advertising effectiveness of fleet graphics on 10 Snapple trucks in two major metro areas. They found that the trucks were exposed to 6 million passersby every day. Now that’s a lot of impressions and potential customers that could turn to you for their next project.

Interested in vehicle graphics for your company? Call or email us at 816-960-4546 or info@image360kcm.com.

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